Developing a Quantitative Triangulation Method for Evaluating Sports Games in Production

The game user research field has been increasingly gaining popularity within the video game industry that is interested in applying scientific research to better understand their audiences and optimize the quality of their game experiences. Quantitative approaches are important due to their utility in generating non-biased data concerning emotional responses, engagement, and in-game behaviors. This project is a continuation of a project we started with our industry partner Electronic Arts to investigate such direction. We are looking at using and triangulating quantitative data including data from psychophysiological sensors (electromyography, heart rate, and galvanic skin response), eye tracker, and game telemetry (events log). We will employ qualitative methods, like interviews and surveys, as these methods will complement information.

Faculty Supervisor:

Dr. Magy Sief El-Nasr


Veronica Lorena Zammitto


Electronic Arts


Interactive arts and technology


Digital media


Simon Fraser University



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