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Learn MoreThe aim of the project is to predict future customer demand for repeat-buying items based on available customer purchase records. However, the purchase history for a single customer may not be sufficient to base predictions on. Also, some purchase records might be missing due to sales events at competitorsâ locations. Thus, treating each customer as a replicant of the average customer and averaging inter-purchase times to predict future demand will likely be an inadequate approach. For this project, a generalization of traditional models in marketing research will be studied and a more flexible model that accounts for time-varying model features will be investigated to better model the data generation process to provide accurate forecasts that will bring foreseeable benefits in logistical efficiency.
Nancy Reid
Tianle Chen
Rubikloud Technologies Inc.
Statistics / Actuarial sciences
Information and communications technologies
Accelerate
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