Hyperspectral Intelligence Go to Market Plan Development

HII is at an inflection point in their growth. Upon raising sufficient capital, the organization would like to expand their market share
in new and existing markets. The company requires a well thought out go to market plan to set the path forward in their sales
growth. This plan will include in-depth market and business culture analysis, encompassing market size, customer profiles, buying
behaviors, business etiquette, negotiation styles, and target customer identification for one or more countries. Following this, a
sales approach (direct or indirect) recommendation will be made, coupled with logistical considerations for international trade and
equipment storage. A comprehensive marketing strategy tailored to the local culture will be developed, alongside a Go-to-Market
(GTM) budget in CAD and ROI estimates. The project also involves a detailed examination of legal and regulatory considerations,
including their implications on servicing and rental contracts, as well as tax considerations, proposing the most tax-efficient business
structure. Finally, the project will address risks, such as non-payment of receivables and IP theft, with mitigation strategies,
potentially involving collaboration with legal or accounting professionals when necessary.

Faculty Supervisor:

Theresa Yuha

Student:

Partner:

Hyperspectral Intelligence Inc.

Discipline:

Business

Sector:

Mining

University:

Vancouver Island University

Program: