Predicting for Targeted Advertising by Maximum Information Coefficient

Predictive modeling is a statistical data mining approach that builds a prediction function from the observed data. The function is then used to estimate a value of a dependent variable for new data. Then objective of the project is to develop predictive models by machine learning approach and data mining techniques from the large volum of data collected at the partner site. The intension is to study applications of some most recent adademic reserach restuls to an industry product, a real-time analytics and data-intensive platfome. The resutls will be compared with the current system performance and have signaficent impact on the further development of the partner’s business.

Faculty Supervisor:

Dr. Wenying Feng

Student:

Hasham Burhani

Partner:

EQ Advertising Group Ltd.

Discipline:

Computer science

Sector:

Information and communications technologies

University:

Trent University