During this Mitacs project, our goal is to investigate how effectively Optemo can extend the intelligent that is built upon the retailer’s business intelligence as well as aggregated and in-session experience to the product detail page. To achieve this goal different approaches that are proposed in the literature will be implemented and tested. The objective of this project is to research, design and prototype a hybrid approach that takes business intelligence, historical user behaviour and the relationship between products and customers as well as direct customer feedback into the account.
Dr. Anne Condon
Optemo Technologies Inc.
Information and communications technologies
University of British Columbia
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