Quantifying the Economic Impact of Re-Branding

With over 30 years of experience, Ag-West Bio is a well established business and has developed a strong reputation with those we do business with. However, the wider agriculture industry is often not aware of Ag-West Bio and the work we do. In late 2022, the AWB management team began a re-branding exercise that will result in a new brand, new promotional videos and a reaffirmed understanding of the values that the staff and the organization hold close.

The purpose of this Mitacs project is to develop a branding integration strategy and metrics to quantify the economic impact of brand awareness through re-branding exercises. The implementation of this strategy will occur for several years following the completion of the re-branding. The core output of this project is a scorecard that the partner organization and other non-profits can use to understand our contribution to economic development in the province of Saskatchewan.

Faculty Supervisor:

Jill Hobbs

Student:

Partner:

Ag-West Bio

Discipline:

Business

Sector:

Agriculture

University:

University of Saskatchewan

Program: