Design teams perform goal-oriented decision making, while communities of interest excel at collective discovery. Small groups tend to both receive and present information that is already shared, and do not like to change initial preferences once formed, while good decisions require all the relevant information. There are strategies to mitigate this bias. Technology can harness the strengths of communities of interest to support these strategies. The goal of the research is to specify for CrowdTrust, a developer of social software solutions, the kind of information service (resulting from analysis of its supported communities of interest who use social bookmarking and tagging) that would best serve groups who perform design decision making.
Dr. Rob Woodbury
CrowdTrust Technologies Ltd.
Interactive arts and technology
Simon Fraser University
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