Social media strategies for retail brand growth – ON-1062

This project focuses on developing and optimizing social media strategies for a retail brand to enhance its online presence, engagement, and sales. With the increasing influence of digital platforms on consumer behaviour, having an effective social media strategy is crucial for brand visibility, customer connection, and revenue growth.

The project will explore key aspects such as content creation, platform selection, audience targeting, and engagement tactics. It will analyze how different types of content—such as videos, influencer collaborations, and user-generated content—impact brand awareness and customer loyalty. Additionally, it will assess the effectiveness of paid advertising versus organic reach.

A key component of the project is leveraging data analytics to measure performance metrics, including engagement rates, conversion rates, and customer sentiment. This data-driven approach will help refine strategies and ensure continuous improvement.

The project will also examine emerging trends in social commerce, including live shopping, short-form videos, and AI-driven personalization, to identify new opportunities for brand growth.

By the end of the project, a comprehensive social media strategy tailored to the retail brand’s goals will be developed, offering actionable insights and best practices for maximizing social media impact.

Faculty Supervisor:

Kunsoo Han

Student:

Partner:

Perfect Herbs

Discipline:

Business

Sector:

Manufacturing

University:

McGill University

Program: