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This project aims to help the grain broker Johnston’s Grain achieve two key goals. First, it will research and develop a comprehensive strategy for expanding their export of Canadian grains and oilseeds into emerging markets in Asia and Africa. This includes analyzing market demand, trade regulations, and competitive landscapes to identify promising new countries to sell their products. Secondly, the project will design and test financial risk management tools and hedging solutions. These allow Johnston’s Grain’s suppliers, such as farmers and grain processors, to protect themselves against volatile price swings in commodity markets using futures and options contracts.
By opening up new international sales markets and offering innovative price hedging services, the project will enable Johnston’s Grain to increase revenues, provide more value-added offerings to existing clients, and solidify their position as a leading prairie grain brokerage. Having capabilities in export market development and customized risk management will give Johnston’s Grain a competitive advantage while benefiting the overall Canadian agricultural economy.
Ari Pandes
Johnston’s Grain
Business
Agriculture
University of Calgary
Business Strategy Internship
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