The analysis of the social media platforms and marketing campaigns of Col Juicery to improve their local reach and boost their growth in Northern British Columbia

During the pandemic, many businesses have restructured their marketing strategy. Col Juicery from Prince George, British Columbia, has introduced new ways of satisfying their customers’ needs. Their new curb-side and online delivery services have helped the company not only stay open during these challenging times but also increased customer engagement with the brand. First, The research will aim to help track and analyze customer engagement through social media platforms and the Col Juicery website to understand how well the new strategies are being implemented. Second, the research will also provide the manager with crucial information gathered using analytical tools such as Google Analytics, Facebook Analytics to analyze and help better target new customer segments. The third goal is to help the manager to implement and monitor the new marketing tool ActiveCampaign to meet new business goals. The final report will provide the manager with recommendations in the form of an article with customer persona tables, graphs, and other types of analysis presented to help the company grow.

Faculty Supervisor:

Charles Scott

Student:

Partner:

Col Juicery

Discipline:

Business

Sector:

Accommodation and food services

University:

University of Northern British Columbia

Program: