The ARGO Analytics Engine

For producers of film and TV, extending a brand into the digital space can be a daunting enterprise. Estimating how successful a Twitter campaign or an Alternate Reality Game has been in fostering the proliferation and audience goodwill towards a TV or Film entity can be a frustratingly inscrutable endeavor. Even if a campaign seems to have been a critical success–the copious amounts of textual and statistical data at-hand can make it nearly impossible to find out what went right–less, what went wrong. ARGO seeks to solve this problem. With ARGO, Zeros 2 Heroes wants to produce a decision support dashboard for producers in film and television who are looking to promote or extend their property through online digital campaigns.

Faculty Supervisor:

John Bowes;Thomas Spalek

Student:

Partner:

Zeros2Heroes

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

Simon Fraser University

Program: