The Barriers to Entry of Digital Technology in the Real Estate Industry: An Exploration of Opportunities and Solutions

For some time now the real estate industry has been lagging in the adoption of digital technology to help make the overall business and experience more efficient. Although there are large systems in place, such as Multiple Listing Service and other smaller web-based tools, the industry as a whole is lacking innovation. The focus of this project is to develop actionable insights for the real estate industry to utilize ICT tools to increase efficiency/productivity and client satisfaction. The work will focus on developing an understanding of the challenges to the adoption of digital technologies within the industry and will aim to identify opportunities for growth in the market.

Faculty Supervisor:

Hossein Rahnama


Diana Ibranovic


RE/MAX Vision Realty Inc.


Computer science



Ryerson University



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