Overcoming Barriers to Sustainable Purchasing: A Case Study of Avocado Co-op

In order to meet global climate change goals, it is necessary for consumers to shift their preferences for products towards more sustainable and eco-friendly options. Two common barriers that consumers experience when purchasing green products are: 1) perceived difficulty of buying green, and 2) skepticism about the quality of green brands. Avocado Co-op is attempting […]

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