Predictive Models for Customers’ Engagement in a Small and Medium-Sized Enterprise’s Business Ecosystem Network

In the era of digitization, the success of an SME significantly depends on the active engagement with other actors (e.g., brand consumers, suppliers, influencers) in their business ecosystem. In this research project, we propose to develop an engagement model based on the business ecosystem network. These models will predict the customer engagement community association and […]

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