ICICI Bank has developed various ‘Zero credit touch’ (ZCT) strategies where without any credit intervention and additional information taken from customers, credit facilities can be provided. But there are several challenges in the expansion of ZCT strategies, namely, (i) current credit models which are a combination of business rules, scorecards and machine learning models, do […]

Voice of the Customer (VoC) is how companies hear and listen to customer feedback about their brand, products, and services. Voice of the Customer solutions convert gathered feedback into valuable data and insights at scale. Data-driven VoC analytics programs are proven to increase customer lifecycle value and lower customer churn. Companies in various industries including […]