July 14, 2022
The One Love Network: Examining Customers’ Satisfaction and Loyalty in a Charity-Based Reward System
The goal of the current proposal is to evaluate the effectiveness of a rewards program that incorporates social responsibility into the product/service purchase. Whereas other reward programs provide the reward to the program member, this program instead allots a part of the purchase to the member to later donate to a charity of their choice […]
Read More