Pelmorex (owner of the brands The Weather Network and MeteoMedia) operates weather information services accessed by all Canadians on desktop computers, mobile apps and television. The mobile app is one of the most downloaded and used apps in the country, within both the Apple/Google ecosystems of smart phones/tablets. Continuous and accurate location data is collected […]

Based on the user’s geo-location, timestamp and other attributes (eg. time of day, past visit history and app behavior categories, etc.), a machine learning algorithm can be developed to find which cluster the users belong to. Overall, the data of geo-location and timestamp are used to roughly locate the potential clusters. This project will involve […]

The main objective of this project is to develop a retail cluster detection algorithm and improve the accuracy of the identification. The final deliverable will be an algorithm that runs through Google dataflow that will be able to ingest a month of users’ location breadcrumbs and output user-location clusters. The output of the algorithm will […]

People utilize multiple devices to complete various tasks, making their online identities fragmented. Advertising is as much about knowing when not to promote a product as it is about when to do it. For example, before being sent alcohol and cannabis ads, the user must be identifiable as being over 19. Age information may only […]