Innovative Projects Realized

Grates Cove Marketing Strategy

This project will enable Grates Cove Studios to take what it has created over the past ten years and market our offerings successfully so that we can maximize our revenue streams. This project will be implemented with our new Brand Platform in mind so that Grates Cove Studios can continue to grow its brand. It can create employment in a rural community and grow the economy.

Fredericton Red Wings and UNB Internship

This project is designed for graduate level interns to provided with an opportunity to be exposed to the sport industry. The sport industry globally is a billion dollar industry that can be a source of entertainment for a wide audience. Sport organizations, such as the Fredericton Red Wings, play a pivotal role in a small towns through out Canada. They are the “glue” that binds a community together, and be a source of social cohesion, an economic driver, and a uniting factor. The Fredericton Red Wings are a for-profit company that are a Canadian junior ice hockey franchise from Fredericton, New Brunswick that are owned by Global Centre Ice Inc. Because of COVID, the Red Wings has been financially challenged to continue to provide sporting opportunities for players between the ages 16-18 years old. In addition, Global Center Ice Inc. also operates the Prospects Hockey (Jr. Red Wings Program), Atlantic Canada’s premier minor hockey program. This internship will be focused on providing graduate level students to get “hands-on” experience in marketing, strategic planning, sponsorship innovation, and an understanding of running of day-to-day operations of a sport franchise.

Fingerprinting favourable volcanic horizons for precious and critical metal deposits in the Golden Triangle, British Columbia

This project will help determine the history and distribution of the volcanic rocks which hose important copper, gold and critical metal deposits in the so-called “Golden Triangle” of NW British Columbia. The interns involved will apply various methods to determine the age, chemical composition and distribution of the Jurassic age volcanic rocks of the Hazelton Group. The interns will spend time in the field with their partners, and spend time at the University of British Columbia generating key supporting data sets in the UBC laboratories in the Mineral Deposit Research Unit. The partner organisations will benefit from an improved understanding of the rocks which host mineral deposits, and be able to use this information to more easily target new mineral deposits.

Implantation de la Plateforme Numérique + au sein du milieu culturel du Saguenay-Lac-Saint-Jean

L’organisme Culture Saguenay-Lac-Saint-Jean (CSLSJ) compte implanter un outil numérique (Plateforme Numérique +), qui permettra de centraliser un ensemble de services et d’accès aux ressources pour le milieu artistique de la région. Afin d’effectuer une implantation réussie et de faire une évaluation des résultats, une équipe de recherche de Polytechnique observera et analysera la résistance au changement, documentera le tout à l’aide de deux études de cas et développera des indicateurs d’innovation afin d’évaluer l’impact de la plateforme après des utilisateurs de la plateforme. Le projet s’étalera sur 2 ans (de 2022 à 2024) et mobilisera une équipe de 4 stagiaires.

Development of environment-friendly seismic-resilient precast beam-column modules

The inordinate carbon footprint of the precast concrete industry mainly originates from its raw material supply, predominantly cement. Besides, deficient design and detailing of the joints in precast structures result in their inherent poor seismic performance. Thus, it is crucial to investigate greener alternatives to raw materials along with innovative structural design in precast concrete structures to obtain a wholesome sustainable solution for the precast concrete industry. Thus, the proposed study focusses on utilizing wood ash, recycled concrete aggregate (RCA) and recycled crumb rubber (CR) as partial replacements of cement, natural coarse and fine aggregates,
respectively, in precast structural concrete. Concrete incorporating these recycled waste materials will be used to develop novel structural designs of precast beam-column elements with improved connection and excellent seismic performance. Such an initiative will not only improve the environmental performance of precast concrete
but also render high-performance seismic-resilient precast structures.

Adaptation des fleurs de l’Impatiente du cap aux milieux urbains

L’objectif du projet est de tester l’adaptation de la forme des fleurs de l’Impatiente du cap aux milieux urbains à l’aide d’une
expérience de type jardin commun. Des plants de l’Impatiente du cap provenant de 16 populations de 4 villes canadiennes
différentes seront étudiées: Toronto, Ottawa, Montréal et Québec. Dans chaque ville, les graines de deux populations urbaines et
de deux populations naturelles ont été récoltées en 2021. De 20 à 30 plants par population seront cultivés dans les serres du
Jardin botanique de Montréal afin de comparer les fleurs des milieux urbains et naturels. Cette expérience permettra de valider si
les différences de forme de fleurs observées sur le terrain sont dues à l’environnement ou à des différences génétiques. Ces
résultats permettrons de mieux comprendre comment les milieux urbains peuvent façonner l’évolution des plantes.

Effects of egg yolk granule exposed to high hydrostatic pressure on the gut microbiota and metabolic health of obese mice

The human intestinal tract contains trillions of bacteria that greatly influence the way we absorb and use the nutrients in our food. In the context of obesity, the balance of this environment is impaired which could lead to the worsening of diseases related to obesity, such as type 2 diabetes. This highlights the need for the research and development of dietary treatments that aim to structure the gut microbiota in a way that will promote intestinal and metabolic health. The objective of this project is to test the effects of egg yolks that have been enriched by exposure to high hydrostatic pressure on the gut microbiota and metabolism of obese mice. As a result, this study will contribute to our knowledge of intestinal ecology and its effect on metabolism while also providing the egg industry with an innovative ingredient that aims to solve one of today’s major public health issues.

Favoriser l’inclusion socioprofessionnelle des personnes éloignées ou très éloignées du marché du travail : projet de recherche action avec l’organisme Equitem

Le Québec vit actuellement un manque criant de main-d’oeuvre. Pour atténuer cette crise, on commence de plus en plus à regarder du côté des bassins d’employés non traditionnels, notamment ceux éloignés du marché du travail. Or, ces personnes ne sont pas toujours équipées en termes de savoirs, savoir-faire et savoir-être pour intégrer durablement le marché du travail. Les entreprises d’insertion à l’emploi, tel notre partenaire, Équitem, oeuvrent depuis plusieurs années en ce sens, mais les défis que rencontrent les personnes sont de plus en plus complexes et multiples. Afin de soutenir Équitem dans sa mission, notre projet souhaite voir dans quelle mesure ses façons de faire en accompagnement et en intervention pourraient être améliorées ou bonifiées. À terme, nous souhaitons améliorer le maintien en emploi à long terme des participants d’Équitem et augmenter la rétention de ces mêmes personnes dans leur stage en entreprise.

Development of High-Performance Microwave Radio Network Systems with Broadband and Polarization Diversity Antennas to be Integrated with High-Speed Optical Fiber Networks

Objectives: Manitoba Hydro Telecom (MHT) has proposed the development of a state-of-the-art optical communication network using Reconfigurable Optical Add Drop Multiplexers (ROADM) employing Wave Division Multiplexing (WDM). MHT will use ROADMs compliant with currently established industry standards such as ITU G.709 and G.8032. ROADMs with WDM methods with 50 GHz channel spacing enable up to 88 wavelengths to be carried on a single optical fiber. The optical network will operate at wavelengths in the C band that range from 1525–1565 nm and will strive to achieve data rates in the range of 10 to 400 Gbps. To improve the network reliability, flexibility, and ensure backup routes to the proposed fiber optical network protection, advanced broadband microwave networks are planned to be integrated. Fixed-microwave links are among the most reliable forms of radio communications which can routinely be kept running 99.99 percent of the time. This allows for a total cumulative downtime of only 30 seconds per year, even though the equipment is mounted high in the air and exposed to harsh weather conditions.

Inside Sales Strategies Project

With COVID and the corresponding shutdowns required of our customer base, our company, and the manufacturing industry as a whole, has become increasingly disconnected. As a result, our stagnant account list has grown substantially. We currently have 1000’s of accounts that were once viable customers that haven’t done business with our company for over a year. Our current sales structure does not allow sufficient resources to re-establish contact with these accounts and provide solutions for Burke’s full range of services. Given the normal training period for an Account Manager is up to 5-years, using our traditional sales methodology is not feasible.

This project would include development, testing and refinement of a new sales strategy that includes deployment of an Inside Sales Team. This team would utilize a customized CRM system to reach out to stagnant accounts by telephone, email, and/or LinkedIn in an attempt to secure sales appointments with an experienced Account Manager. The outcomes of this project include data collection, analysis and recommendations for the successful implementation of an Inside Sales Team and strategy. Ultimately, this will provide improved sales and financial growth for Burke.

TrypScore Dashboard Project

Medidas Digital was incorporated in 2019 to create TrypScore, a technology built to change human behaviour with regards to driving a vehicle. Vehicle collisions are responsible for 1.35 million fatalities and approximately 50 million serious injuries across the globe every year. We wanted to create a modern user engagement tool that could incentivize better driving while being able to measure positive change and produce valuable anonymized data to support the technology and our partners in furthering our mission.

This project will focus on the completion of two web-based applications (each a project) designed to visualize data being collected through the TrypScore mobile application. The completion of these projects will greatly enhance the value and commercialization of the data to both corporate and safety partners. As there are two specific web applications to be built, we feel that two interns working in concert on each project with the capability of having a team of four interns consult on appropriate synergies in the projects and utilize cross-testing will benefit Medidas but will also greatly affect the interns through working collaboratively as a team and not being constricted to a narrow focus work experience.

Développement de méthodologies et processus créatifs visant à livrer des solutions en créativité à haute valeur ajoutée

Oeuvrant dans un domaine hautement concurrentiel, notamment dû à au manque de main d’œuvre et à l’essor du numérique dans les dernières années, il est essentiel pour notre survie en tant qu’entreprise de constamment adapter nos services en fonction des besoins de nos clients.

Le projet s’insère dans ce désir fondamental que nous avons d’ajouter une touche plus créative dans notre approche et dans les mandats que nous exécutons pour nos clients. Comme nous avons des ressources limitées, il y a un travail de réflexion important à faire quant aux types de solutions que nous désirons développer. Comment pouvons-nous faire plus de contenus et innover dans les stratégies de communication de nos clients dans un contexte de temps limité? Quelle serait la meilleure méthode pour faire des shooting photos/vidéos efficaces ? Comment améliorer nos stratégies en gestion de communautés ? Quelle implication voulons-nous avoir ? Au meilleur de nos connaissances, nous devons répondre à ces questionnements en amont. De plus, notre vision d’entreprise est de devenir les partenaires à plus grande valeur ajoutée de nos fleurons québécois. Ainsi, comment compétitionner avec les autres agences de communication et de design tout en demeurant le bras marketing numérique et performance de nos clients?