Building an Innovative Idea Management Tool

The research aims to help the partner company, Analytic Design Group, assess the market potential
for developing an Idea Management application, use experience-based analysis to investigate the
functionality of an innovative idea management application, and to evaluate the expected returns for
undertaking this project. This is carried out by researching the software market for similar applications.
Then, an experience-based detailed analysis of the closest matches is done to gather insights from
competitors’ application. This will tie qualitative information to any sort of quantitative data the
research may come across and put it in context. The qualitative data includes and is not limited to
information regarding current competitors’ offerings, market trends and the prospects of similar apps
in the North American Market. As a result, ADGI will be able to tweak its proposed app based on
research findings which will ultimately help the firm better target the app in the market…

Faculty Supervisor:

Darren Paproski

Student:

Partner:

Analytic Design Group

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Vancouver Island University

Program: