Context-Aware Advertising Language Modeling with Deep Learning for Internet Ads

Digital advertising is a rapidly growing industry, commonly seen on Facebook and Google. However, most people who start promoting their business with Internet Ads are not professional and experienced marketers. They need help to design and launch ads campaign, especially on writing ads copies. Meanwhile, people have started to embrace AI technologies in the industry more than ever before. In this project, I propose to bring the state-of-the-art AI technology into the partner companys products. I will train deep learning neural networks with Tensorflow to learn and write ads copies. Moreover, I will try to implement the latest research, Generative Adversarial Network, to improve the learning capability of the neural networks. This project will enable the partner organization to launch the new product in this industry and take the advantage in the growing competition.

Faculty Supervisor:

Yvonne Coady

Student:

Dandan Huang

Partner:

Digitoria Media Limited

Discipline:

Computer science

Sector:

Information and communications technologies

University:

Program: