Personalized ad targeting is one of the most important features to ensure a successful advertising campaign—e.g., F-150 ford pickup trucks are best shown to construction workers than teenage girls. Another important aspect of ad personalization is frequency capping the ads. For example, showing the same ad 100 times to 1 user will result in not […]

Addictive Mobility is a leading online advertising company in Canada. The success of ad campaigns drives the majority of the company revenue. Exploring advanced machine-learning techniques to efficiently control an ad's performance is crucial to the company strategy. The objective of the proposed project is to optimize the real-time bidding system in the sense that […]

Addictive Mobility is the leading Big-Data online advertising company in Canada. It uses Real-Time Bidding (RTB) platform for online display advertising in mobile devices. In this domain, a number of companies compete with each other to display a specific Ad to a customer within a specific time. Thus, in such a competitive system, the goal […]