Libro Credit Union wants to improve the Owners’ (customers) financial experience engaging them actively through the institution’s initiatives. Therefore, Libro is dedicating efforts to objectively measure which initiatives have a greater impact on the owner’s engagement; so they can have better insights into their audiences and can ensure best-served owners with tailored initiatives. Our main […]

Credit unions and co-operatives share a common identity and foundational values as organizations that meet the economic, social, and cultural needs of their member-owners. A perennial concern for the credit union and co-operative sectors has been the need to identify opportunities for collaboration to advance the prominence of member-owned models. This research surveys and interviews […]