Business Models in Emerging Digital Platform Markets
The small business sector plays a critical role in stimulating economic development. In the last two decades, the Internet of
Things (IoT) has attracted significant investments by diversifying entrant firms like Amazon and Netflix, and startups like Airbnb and Spotify to bundle resources, including generic technology and market assets from different markets, to design and deliver products/services over technology platforms (Brynjolfsson & McAfee, 2012). However, Canadian business owners are making very slow progress in adapting to such a digital platform ecosystem. According to Statistics Canada (2013), only 13% of Canadian businesses were selling online, while Canadian Internet Registration Authority (CIRA, 2015) Internet Factbook reported that over 40% of small businesses did not have a website presence. TO BE CONT’D
Pek-Hooi Soh
Indian Institute of Technology Kharagpur
Business
Education
Simon Fraser University
Globalink Research Award