Application of collaborative online knowledge strategies in public service broadcasting

This project will ensure the success and long]term viability of the Canadian music wiki in development at CBC Radio 3. The usergenerated,participatory online resource focuses exclusively on Canadian music and Canadian musicians, using wiki software that empowers citizens to become creators of content. This project would examine issues of quality assurance and usability, develop and implement a communication and marketing plan, and examine and develop best practice guidelines for community management. The research will contribute to an understanding of the value of user]generated content within the context of a public service broadcaster. It will enable the CBC, and specifically CBC Radio 3, to take a leadership role in the provision of innovative and distinctive Canadian content on the Internet, consistent with its mission to promote national culture by using emerging technologies to reach Canadians, particularly younger audiences. The goal is to reflect the richness and diversity of the countryfs musical scene through a collaborative wiki produced by Canadians for Canadians.

Faculty Supervisor:

Alfred Hermida

Student:

Amanda Ash

Partner:

CBC

Discipline:

Journalism / Media studies and communication

Sector:

Information and communications technologies

University:

University of British Columbia