Business-to-business (B2B) marketing is considerably different from the business-to-consumer (B2C) marketing. Marketing strategies do not necessarily translate from one segment to another. This is evident in the social media/online marketing arena where many of the strategies and tools have been developed primarily for B2C marketing which results in many B2B companies dismissing social media/online marketing […]

A feasibility study will be conducted for a proposed tri-generation (generation of heat, electricity and cooling) using a Stirling engine and a ClimateWell heat activated chiller. The Stirling engine will provide simultaneous heat and electricity from burning natural gas. The heat from the engine will be transferred to either space heating, domestic hot water heating, […]

The role of accountants, especially in today’s fast changing data-driven world, is continually evolving. Responding to the technological advancements as well as to the increasing amounts and complexity of data available, accountants need to develop skills that go beyond their traditional training. Businesses and their accounting departments need to be able to not only collect […]

Ryerson’s Synaesthetic Media Lab is working with Cirque du Soleil Entertainment Group’s creative design studio, 4U2C, to develop several ways for audiences to meaningfully interact with live performance. This project is looking at how tracking sensors, computer vision, and digital displays can be used to track audience movements and/or emotions for audiences to be able […]

How do you build trust with an audience expecting a factual, reported story while adding elements of performance to it? This research project explores the potential of the live stage for non-fiction narrative. By experimenting with different models of audience-focused experiences, it aims to answer questions like: How can live journalism rebuild trust between the […]

In order to improve the health and work productivity of Canadians, ParticipACTION developed a rewards-based, PA tracking intervention called UPnGO with ParticipACTION. The UPnGO program aims to increase the amount of PA and decrease the amount of sedentary activities throughout the workday. This program was released to the public in Fall of 2017, however, program […]

The proposed research project aims to better enable positive sport experiences for persons with intellectual and developmental disabilities by improving the quality of sports programs offered. In order to accomplish this objective, the study will evaluate the quality of two sport programs – Active Start and FUNdamentals – within the largest intellectual and developmental disability […]

L’AQLPH (Association Québécoise pour le Loisir des Personnes Handicapées), sensibilise actuellement divers publiques aux difficultés que font face des personnes en situation d’handicap, mais le tout est couteux à faire opérer et exige une équipe sur place. Ce projet de recherche vise à développer une application pouvant opérer à peu de frais et partout sans […]

Our parks, public spaces and their activations can catalyze neighborhoods to build connections and create stronger communities. However, it is often challenging to measure the impact and value of these projects, at a neighbourhood level. This project looks to develop a deeper understanding of the impact of public space initiatives, focusing on the short and […]

Sport participants offer a source for community leadership potential that could be more fully and intentionally leveraged for maximum social impact. Currently, leadership development occurring through sport is haphazard and may be a product of chance rather than intent. This research explores elite athletes’ perspectives of leadership competencies developed through sport and aims to gain […]

Physical literacy means developing the foundational skills and the confidence required to participate in regular physical activity, play a sport or get to the podium. Research shows that physical activity levels start to decline as children enter into adolescence. Recreation organizations, such as YMCA Calgary are interested in finding out how their programs help support […]

This important relationship between Mile Zero Dance and the Drama Department at the University of Alberta has been growing over the last ten years through performance and research collaborations between Gerry Morita (MZD) and Lin Snelling (Associate Professor University of Alberta). MZD wishes to address a new series of objectives through inviting Thea Patterson to […]