Innovative Projects Realized

Business Strategy internship

My role as an Intern is to create, in collaboration with Reid, an effective go to market (customer acquisition) strategy. I will evaluate and prioritize a list of potential new-customer generating techniques and will work with the Reid on an implementation strategy and schedule. This strategy will include a content creation and delivery component to drive long-term organic traffic to the Aquatell website. Other potential components include social media development, paid ads, and the augmenting of the Aquatell product catalog. Some of my key projects include combing through historical Google Analytics data to create a list of marketing content pieces that will attract new customers. My main focus will be content creation so over the course of the internship author a total of 50 marketing content pieces, each with associated graphics, and queue these on our website content management system (Shopify) so that we launch one piece a week for the following 50 weeks. Then I will be modifying these same content pieces and queue them for Facebook & Instagram release. The next task will be identifying product catalog opportunities for our Canadian, U.S., and Australian websites and work with manufacturers to acquire product copy, imagery, and specifications.

Development and Execution of Advisory Services for Small and Medium Enterprises with Wentworth Strategy Group

Wentworth Strategy Group is a diversified management consulting business whose direct mission is supporting small and medium enterprises. As a business strategy intern with Wentworth, our student will be directly helping support projects with clients in non-profit, health and nutrition, real estate, manufacturing, and other industries. Due to the COVID-19 pandemic and its associated economic impacts, our clients are facing unique circumstances and need rapid and insightful assistance.

Additionally, small and medium enterprises have a difficult time finding high quality consulting and advisory services. Our business strategy intern will also be actively working on refining and disseminating our value proposition to the market in this formative stage of our development as a firm serving this market need.

E2 Adventures

E2 Adventures est une OBNL œuvrant dans le milieu des sorties éducatives pour les étudiants du secondaire. Dans le cadre de la pandémie, l’entreprise a dû changer drastiquement son modèle d’affaires afin de répondre aux normes de sécurité et d’éloignement social. Ils offrent maintenant des visites guidées en entreprise sur Zoom, ce qui leur permet d’ailleurs d’offrir les visites à plus de jeunes et à plus faible coût.

KDS Sale Strategy

Kings Distributed Systems (“Kings”) is a Canadian corporation with the mission to make computing more affordable, secure, and interoperable. Its core offering is a software platform that makes running modern applications cheap and easy through a global ‘marketplace’ for computing resources. In May 2020, a consortium led by Kings was awarded $2.2m to build a COVID-19 modelling and decision support platform called Project Looking Glass. Funded by Canada’s Digital Technology Supercluster, Looking Glass allows municipalities to forecast the spread of COVID-19 in their community given local datasets, as well as the costs & benefits of various mitigation strategies. Before its completion in Q4 2020, Kings must learn which are the best municipal audiences to approach and build an effective process for doing so. This Mitacs project will engage an experienced sales professional and master’s candidate from Queen’s University to achieve this. By doing so before the platform launches, Kings hopes to implement it across a larger number of municipalities in a shorter amount of time and reduce the cost of doing so. The company looks forward to this 16-week opportunity to grow its business while protecting the health and well-being of the Canadian public.

Business Strategy Internship + FutureVault

FutureVault is an industry-leading provider of secure, cloud-based document management solutions that was founded in Toronto in 2014 by veteran finance and technology executives. Through FutureVault’s powerful white label platform as a service offering, organizations can securely manage document collaboration and deepen client relationships. The platform also allows end clients to digitize, deposit, store, and manage all their most important business and personal information providing significant value and peace of mind. Organizations leverage FutureVault to acquire and retain clients, unlock new revenue streams, improve operational efficiencies and maintain compliance obligations. The firm’s active client base includes diverse financial services firms. FutureVault is fueled by a dynamic team of 30+ staff and has invested heavily in technology with three patents pending. FutureVault was awarded the Business Excellence Award for Smart Solutions by the Toronto Region Board of Trade in 2018.
The student will join the FutureVault sales team at a critical juncture as the company now seeks to expand its sales base to include new market verticals. The work performed in building this strategy will help lay the foundation for a new go-to-market plan and pipeline expansion in 2020/2021.

Développement d’une méthode de segmentation et de reconstruction semi-automatique des structures hépatiques à partir d’images CT et IRM pour leur intégration dans la plateforme ORS Visual

La segmentation du foie est une demarche consistant a delimiter les contours de I’organe des les images
medicales volumiques, telles que Ie CT-Scan et I’IRM, afin d’estimer son volume a des fins de planification
preoperatoire. Cette operation, typiquement realisee manuellement par un technicien ou un radiologue, est
une demarche fastidieuse qui requiert entre 45 et 90 minutes par cas. Nous proposons de developper une
methode de segmentation semi-automatique permettant de realiser ce travail avec une economie de
temps substantielle tout en preservant la precision de la segmentation 3~. Ces outils de haut niveau
seront transferes dans la plateforme de visualisation d’images medicales de notre partenaire ORS, leur
permettant de se demarquer face a leur concurrents en offrant des outils de traitement d’image novateurs.
Dossier de

Internship

The objective of this internship is to imbibe and develop a business plan for the diversification of the organization. Oak Transit plans to do this through defining its future business activities, and readiness to enter the future while supplementing the local community’s perpetuity to sustain in these unprecedented times. This is to be accomplished by creating its means of sustainability and reliability. The Oak Transit plans to contribute to, and continue to reinvest in, the community by working with the local volunteer organization to employ residents impacted by the pandemic – by encouraging reinvestment within the community and provide goods and services to the community. This is a short-term review to ensure that the company is ready for change/diversification as soon as possible. The new business venture is expected to be launched within 9 months of the beginning of the internship.

Business strategies to incorporate AI during COVID-19 and Pandemics

Under COVID-19 and possibly future epidemics or pandemics, STEM MINDS Inc. has to shift a significant, even all, education programs online. This brings in new challenges and also opportunities. In this research project, the academic supervisor and the student intern are going to support the company by studying how modern AI could be applied into the new management. Tasks include: literature search on best managerial practice on incorporating AI in online education, match and evaluate different AI-aided online education models for STEM Minds Inc., propose new managerial flowcharts with selected AI-aided online education models, design proper new performance measurements for the new models.

Looking Glass Foundation – Sustainable Fundraising Strategy

Looking Glass Foundation is an organization in BC that supports individuals struggling with eating disorders. They provide innovative programs and services that instill hope, decrease isolation and sustain recovery. As a not-for-profit organization, Looking Glass Foundation relies heavily on fundraising efforts to sustain the programs and serices they offer. One of their most significant fundraiser is an annual gala which they host each Spring. This year, due to COVID-19, they had to cancel this event. This seriously impacted the financial resources they greatly depend on. Given the uncertainties of COVID-19 and the disruptions it has caused, it is evident that in order to continue the work they do, Looking Glass Foundation will have to reassess their fundraising strategy and replace it with one that will continue to sustain them in the future. This project is about creating this critically needed Sustainable Fundraising Strategy for Looking Glass Foundation.

Green Sustainable Telco Cloud

Bringing cloud computing from the Internet domain to Next Generation Networks (NGN) in order to
provide Telco cloud services will leverage the use of NGN, reduce costs and create many value-added
services. It is therefore becoming critical for world-class carriers, like Bell and Telus, to adopt a cloudbased
communications model. However, unlike public Internet clouds, a Telco cloud has specific
requirements, such as performance, scalability, security and isolation. The CANARIE GreenStar
Network (GSN), led by Mohamed Cheriet, recently became the first network in the world to be
powered entirely by renewable energy. The proposed project will evolve the GSN platform and will
address challenges in building interoperable elastic cloud services that are green and sustainable, by
designing open and scalable clouds with environmental control features that optimize workload,
energy consumption and GHG emissions. Unlike most of the server-centric public Internet cloud
solutions, the proposed model will be network-centric and target the telecommunications industry. The…tobecont’d….

Financière des professionnels

Le projet permettra d’utiliser des méthodes quantitatives pour analyser les différents produits financiers offerts sur les marchés de façon rigoureuse et structurée et de s’assurer de la pertinence et de déterminer le processus de choix optimal de la combinaison des produits financiers pour atteindre les objectifs des investisseurs. Supporter la prise de décision optimale du portefeuille selon les besoins et contraintes spécifiques des investisseurs individuels. Ce projet permettra à l’organisme partenaire de se démarquer dans l’offre de solutions innovatrice et de servir les besoins sophistiqués de sa clientèle.

Witify

WitifyInc. offre un accompagnement technologique et développe des logiciels web sur-mesure pour répondre aux besoins de petites et moyennes entreprises d’ici ainsi que canadiennes. Faisant usage d’innovation et de technologie de fine pointe, elle a pour objectif de concevoir des solutions uniques et de haute qualité pour leurs clients. Witify Inc., quoique startup autosuffisante, nécessite un plus grand nombre de pistes de clients potentiels en prévision d’une croissance plus rapide. Avec l’aide de stratégie marketing, Witify Inc. pourra augmenter le trafic sur leurs plateformes, le bouche-à-oreille ainsi qu’acquérir plus de clients potentiels. N’ayant presque ou aucune activité marketing active, ma tâche sera de prendre le relais et de développer leurs stratégies