Marketing Research, Strategy, and Digital Marketing for Doggy Bathroom’s Expansion into European and Asian Markets, Hospitality Industry Growth, and New Product Introductions

The project’s primary focus is on conducting comprehensive marketing research and developing strategic expansion plans for Doggy Bathroom as it continues expanding in Europe, enters the Asian markets, pursues growth opportunities in the hospitality industry, and introduces new products. Emphasizing a data-driven approach, the project aims to create innovative business development strategies that maximize market […]

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Market research for strategic positioning and evaluation of new business opportunities

Key responsibilities: Conduct market research on potential partners, competitors, investors and offerings to inform our business strategy and growth trajectory. This involves summarising reports, reviewing company websites, creating market maps and databases on intelligence reports. Helping quantify impacts of such analysis, through Target Addressable Market calculations (TAMs), building value cases of new offerings and modelling […]

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Implications of Comprehensive Sex Education on Female Genital Mutilation on Conakry

The objective of this research is to observe the implementation of a sexual health education program called “Fondation Binta Ann pour les Enfants et les Femmes” (FONBAL) and to subsequently document any change in attitudes of parents of children enrolled in FONBALE through parent-child interactions. As noted by the World Health Organization and The United […]

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Bioremediation potential of a bacterial inoculant, Inocul-M consortium, on switchgrass(Panicum virgatum L.) plants grown in soils amended with biochar and spiked withpolycyclic aromatic hydrocarbons (

Remediation and reclamation of contaminated lands could be achieved by incorporating biofuel agro-ecosystems that utilizes large biomass plant species with low-nitrogen requirements and have high bioremediation potential, such as switchgrass (Panicum virgatum L.), in conjunction with biochar, a carbon–rich soil amendment, and inoculated with beneficial plant and soil microbes. Our partner industry, Inocucor, has developed […]

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Classification of Lane changing behavior from trajectory data using self-supervised learning method

This project seeks to develop a system to accurately identify car-following (CF) and lane-changing (LC) behaviors using trajectory data from the pNEUMA dataset, an urban trajectory dataset collected from drones. Previous methods relied on fixed thresholding or manual labeling to separate the phases of a vehicle’s trajectory (CF or LC), which can be time-consuming and […]

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Évaluation préliminaire d’une intervention axée sur les traumas auprès d’enfants et de jeunes placés en centres de réadaptation : Une collaboration Québec-France

Les jeunes placés en centres de réadaptation ont pour la plupart vécu différentes formes de maltraitance – par exemple la négligence ou l’abus physique – ce qui nécessite un placement hors de leur milieu familial pour quelques mois, voire plusieurs années. Ces expériences traumatiques les placent à risque de développer des problèmes psychologiques, psychiatriques, scolaires, […]

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ToxBuster: Robust & Trustworthy Toxicity Detection

Hate speech and toxicity pose a serious threat in online spaces, particularly for marginalized communities. Detecting and preventing harmful speech in online games is challenging, and current methods lack transparency and reliability. To address this issue, this project aims to develop a robust and trustworthy toxicity detection model for in-game chat. On the robustness side, […]

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Design improvement of novel textile garment technology

In this project, we focus on a composite wearable system that combines a kirigami pattern with fabrics with the goal of realizing a wearable garment that can morph and conform to human body parts. Preliminary results have shown challenges on the fronts of manufacturing and attainable performance, i.e. the integration of the textiles and the […]

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Large-scale turbulent/turbulent entrainment of mass and momentum in planar wakes

Turbulent entrainment denotes the spatio-temporal process by which turbulent flows expand by incorporating ambient fluid into the primary turbulent flow, e.g., the growth of a volcanic plume with distance from the crater or growth of a jet of pollutants being discharged into the atmosphere or hydrosphere. This research aims to investigate the effects of free-stream […]

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Development of an system for in-flight system identification of fixed-wing UAV.

Small unmanned aerial vehicles are increasingly being used in a wide range of surveillance applications, such as wildlife or crop monitoring. A key limitation restricting broader application is their limited endurance. This project deals with the determination of the flight characteristics of small unmanned aerial vehicles used for aerial observation. A better understanding of those […]

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