Front End and Back End implementation of new UI/UX and implementing “gamification / rewards” technology to increase usage
Customer Relationship Management (CRM) tools help protect and develop the relationships one builds with their clients, which typically uses data analysis to study large amounts of information. These tools compile data from a range of different communication channels which include company’s website, phone number, email, live chat, and social media. This allows learning more about target audience and how to cater to their needs, which improves retention and drives sales. Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create similar experiences to those experienced when playing games in order to motivate and engage users. People tend to work harder in games and game-like activities such as competitive sports or recreational activities than they do on the job because these activities have clearly defined goals, better scorekeeping and scorecards, more frequent feedback, a higher degree of personal choice of methods, and consistent coaching. The objective of this project is to turn basic and routine tasks in a CRM tool more exciting and enjoyable by incorporating the gamification strategies of activity streams, contents, points, awards and real-time leaderboards.
View Full Project DescriptionLoutfouz Zaman
Fiitfu CRM Solutions Inc.
Computer science
Information and cultural industries
University of Ontario Institute of Technology
Business Strategy Internship