The Customer Lifetime Value (CLV) framework provides a holistic approach to measurement and management of long-terms customer relations. The goal is to take into account all of the services and products customers need or might need across an organization and maximize long term benefits for both the firm and the customer. While simple in concept, […]

Canada is currently experiencing a cat overpopulation crisis, fed in large part by the uncontrolled breeding of domestic animals. While homeless and feral cats may add to the problem, much of the population explosion is being driven by unsterilized cats, whose owners have chosen to leave them intact. A single unaltered female cat and her […]

The project will study organizational behaviour in various workplaces to analyze how user groups and individual employees perform before and after Phased task management software implementation. Areas of emphasis will include communication performance and efficiency improvement. The study will also evaluate staff understanding of the application, impacts on workplace performance and group cohesiveness, usability, user […]

“Lifeguard Health Networks Inc. (LHN) has developed a secure Virtual Health Assistant application (app), to enhance supported self-management for patients with chronic and complex conditions, by leveraging their network of trusted family and friends, under the direction and guidance of health practitioners.We are conducting a study to evaluate the feasibility of the app and the […]

This project aims at investigating productive uncertainty as a determinant factor in stimulating the exploration of innovation. Data will be collected through stakeholder interviews and observations of technological intelligence practices at Université de Bordeaux’s Via Inno lab. Via Inno engages with industrial partners to explore future development opportunities, which present an ideal case study to […]

ICES is a non-profit organization tasked with housing and conducting research of Ontario’s health administrative data. Data is available on all legal residents of Ontario, Canada most populous province. In addition, these health administrative data are being supplemented with data from other sources, such as maternal and newborn clinical data, newborn screening data, and immigration […]

Mentorship programs are integral to the success of startup businesses. However, there are currently no mentorship programs designed specifically for Aboriginal entrepreneurs. This internship aims to create a guide for a successful Aboriginal mentorship program that emphasizes a productive relationship between mentor and mentee. To this end, the project will examine: successful non-Aboriginal youth mentorship […]

Lately, predictive analytics as emerged as a vital area of study for both researchers and practitioners. This trend researches into large volumn of data for hidden patterns and relationships to gain data-driven insights and predict future outcomes. Predictive analytics can help the inside sales industry obtain optimum value from a large amount of data they […]

This project corresponds to a study of utilization of assets at the New Afton mine, in Kamloops, BC. With the collaboration of New Gold’s conglomerate and Thompson Rivers University this will collect sufficient data internally and by comparing it with publicly related information of similar companies and using statistical tools and optimization models, will provide […]

With the ongoing threat of anthropogenic climate warming, understanding how stakeholders in Ontario can accelerate the adoption of electric vehicles (EVs) to maximize their environmental and economic benefits is of great importance. The large-scale adoption of EVs requires further research to understand consumer demand and social valuations. Ontario has over 5,000 EV drivers on the […]

Il arrive fréquemment que les consommateurs visitent un site web plusieurs fois avant d’y effectuer une transaction et que ces visites sur le site soit générées par différentes sources (publicité, médias sociaux, favoris, courriel). Cette situation occasionne un sérieux dilemme, celui de l’attribution du crédit de la conversion (i.e., transaction sur un site).  Doit-on l’associer […]

The aim of this project is to research and develop tools to assess and aid the diversification of organizations in the province of Alberta. Alberta is rich in resources, both tangible and intangible. Nevertheless, the price of oil, Alberta’s dependence on this tangible resource and related service have skewed the Province’s investment and entrepreneurial profile. […]