Innovative Projects Realized

ESD Simulation Training

I will analyze the position of ESD relative to the oil and gas industry to gain insight on how best to approach the reconfiguring of the business. I will assess how ESD’s customers are handling the COVID-19 crisis in order to suit business operations to the new climate. After figuring out how to best continue operations while the crisis is ongoing, I will work with ESD to create a plan for a post pandemic world.

Marketing Coordinator Intern

Recognizing the difficulty of the hospitality and restaurant industries under the effect of COVID-19, uSuite is going to launch new products that ease customers’ ordering and paying processes. These are mobile ordering solutions to improve health, safety and customer service efficiency. The products will enable settings to permit customers to utilize their smartphones to control their experiences.
The candidate will be responsible for creating a marketing plan as well as designing uSuite branded materials, managing the social media strategy and posts, assisting with special marketing projects and supporting event and sponsorship strategies. Moreover, the candidate will also create creative platforms using writing skills. Market research will be also be conducted. As uSuite is a start-up, the candidate will contribute to the developing and growing stage of the company. The candidate will also be required to work effectively as a team with other members and be self-motivated to work individually based on the tasks’ nature.
As a Marketing Coordinator, the candidate will observe the market and engage in research to determine the latest trends and customers’ habits. This will enhance the candidate’s knowledge about the marketplace and the technology industry. By working with the founders of the company and preparing reports for weekly meetings during the project, the candidate can focus and practice their presentation and communication skills to communicate effectively at work.

Operation Management & Process development of partner organization

This pandemic has become a global challenge & lasted long enough to be described as new normal. In post pandemic world, contactless businesses will have a prospect of thrive once we live through this pandemic. Keeping that in mind, u-Suite is trying to become the pioneer in providing contactless ordering and paying services in hospitality (hotel and restaurant) sector. This project will enable getting their product in the market. Simultaneously, the project will also cover app development on the ground level and help to launch it in the post COVID world.
Seeing a need in hospitality that is currently underserved, uSuite was launched to make transacting in a COVID world safer and more efficient. The firm is currently developing workflows and procedures as it relates to operations, both in the functioning of the software applications to be deployed as well as internal company procedures. They do not have anyone dedicated to operations and are looking for an operations management student to help fill that void.

Project proposal Key Assets Nl

Key Assets has been in operation in the province since 2009 and is affiliated with an international network operated by the Martin James Foundation which provides services to children, youth and families. In this province they offer an array of services from individual and family therapy to residential support for children in care. Currently, with a staff of over 300 they provide services to over 200 young people. The Child and Youth Advocacy Centre (CAYAC) is supported by Key Assets but stands as an independent registered charity with a goal of advocacy of services, public policy, research and professional learning for vulnerable youth. The board is moving toward an interdisciplinary research project that will inform the broader community of the evolving needs of these children and families. This internship will help develop a plan to both design a research model as well as engage various community partners and link them with university faculties and researchers to establish a research cluster.

Conatix Finance and Marketing Internship

Due to the nature of the start-up technology organization, Conatix works in agile sprints. Project responsibilities will be diverse and change almost daily between improving, iterating, and implementing various deliverables. Some projects that the Conatix team have outlined for my term with the team are:

o Creating a fundraising plan and implementing the respective campaign. This project will require development of investor deck presentations that provides a full corporate outline on financial projections, market size and capture capabilities.
o Continuous maintenance and improvement of the contact (CRM) database. This project will be ongoing and require diligence in client contact and information vetting.
o The team would also like to see a brief final report summarizing what has been completed over the period of employment to prevent loss and ensure continuation of any implemented activities.

This project will allow me to help Conatix cover as much ground for general data analysis and business development as possible. With a team that is already stretched for ensuing deadlines and on a limited budget the ability for me to apply my skill set to the partner organization’s activities will lessen the burden of the pandemic and its affect on start-up fund raising capabilities.

Business Strategy Internship- Impact Kitchen

Impact Kitchen has four locations in Toronto, built on the belief that food has the power to shape our daily lives. Their mission is to empower the community to eat healthy, nutritionally-dense foods with a focus on quality and sustainability. I will be given the opportunity to work in both their strategic partnership department, as well as conduct some research as to how Covid 19 has affected their business, and what can be expected in the reopening phase of restaurants. One of my roles will be to research their most popular products, determine how often they are purchased and at what locations. One of the other roles will be looking to create more strategic partnerships within Toronto as well as maintaining existing partnerships. This project will allow Impact Kitchen to gain another member on their team without the financial burden of having to hire a full-time member during these difficult times. It will help them to navigate this stressful time with a new fresh minded individual who can bring ideas to the table. With the opening of locations, and the team being extremely busy ensuring all customers are feeling safe and health TOBECONT’.

Empire Company (Sobeys) Strategy Internship

Empire Company is headquartered in Nova Scotia. They average $26.6B in annual sales, and break up their business operations into two categories: 1) Food Retailing (Sobeys, Farm Boy, FreshCo, Thrify Foods) & Related Businesses (Lawtons Pharmacy, Fuel & Convenience (Sobeys Express), Wholesale, and Liquor) and 2) Investments/Operations. The purpose of this project is to re-imagine the delivery of Empire’s services through COVID-19. This project will specifically focus on the Fuel & Convenience (F&C) related business. How do we re-imagine the F&C business in the midst of a pandemic, to become the number one F&C provider throughout the nation? Convenience stores are notoriously known for their over-priced, unhealthy, and unappealing appearance. How can we flip this orthodox, and create a convenience store never seen before in Canada? Through this project, I will create a strategic plan for the growth and value-creation for the F&C business. This includes a size-up, strategy, and execution development phase as outlined in detail in the proposal. This also includes creating a plan of action (with risks/challenges/mitigation/timeline) to put this strategy into action in the fall. With 350 current locations, we aim to grow the F&C business to every province.

Co-op Marketing and Communications Assistant

The COVID-19 crisis is compounding many of the mental health challenges the vulnerable youth in our program already face. We, and our school district partners, have seen an increase in anxiety, depression, suicidal ideation, addictions, and trauma. A number of families have lost income and are experiencing food insecurity, heightened anxiety, and hopelessness. In response, Take a Hike pivoted: We moved all programming online and proactively engaged youth.
As a result, we have a new online offering. An intern would add valuable skills, time, and energy to our team and assist us in moving forward with planned marketing and communications projects.

Below is a (shortened) list of activities the intern could be involved with and develop. We would be happy to tailor the scope of the internship to meet the ability of the intern.
– Google Analytics data collection and reporting
– Search engine keyword research to optimise new content on website and reach our key audiences with information regarding mental health services available across BC
– Target audience research and benchmark research – i.e. compiling data around best times to post on each platform for our various stakeholders
– Updating website content for SEO. We use Squarespace and it is quite straightforward to TOBECONTINUED

Examining the watershed-scale spatial distribution of cold water refugia in an Atlantic salmon river basin

The Atlantic salmon is unable to regulate its body temperature, and is therefore at risk from the negative effects of climate change. During summer heatwaves when river water exceeds 23°, Atlantic salmon become thermally stressed and move into small cold water patches in order to survive. Thesepatches are known as ‘thermal refugia’ and are thought to be significant in allowing salmon to survive increased water temperatures. Although thermal refugia have been studied in the past, previous research has only looked at the behaviour of fish around isolated cold water patches, and no-one hasconducted a detailed study analysing the distribution of thermal refugia within an entire watershed and their effect on salmon populations.

Marketing Management

OneCup AI specializes in the marriage of artificial intelligence and agriculture. We are creating a platform for ranchers to track, identify and monitor their livestock with the click of a button. The agricultural sector is a traditionally non-technology based industry, we need to show them how BETSY our AI can enhance their lives, productivity and bottom line. I am looking for a student who is passionate about marketing and finding the best solutions and platforms to showcase BETSY. The ability to research and write relevant media content, organize and deploy internal newsletters and communication with channel partners is crucial. We will be working with a wide base of operators who are often not as technologically advanced, who may also have reluctance to adding new technologies to their businesses. We need to appeal to the entire food value chain at an individual level. This person will be in charge of updating social media channels, developing print and ad materials and sourcing the best and most cost effective advertising channels. A self starter, with a positive attitude and a willingness to step outside the box and assist in the launch of this revolutionary product is essential.

Digital Marketing Coordinator

COVID-19 has changed our world irrevocably and affecting families, communities, and businesses and Major Tom has been no exception. Major Tom has always enjoyed working with UBC students, they bring fresh perspectives and enthusiasm to our agency. They work closely with our company founders and president, giving them a unique learning experience and providing valuable industry insight. We have pivoted strategically as a business working on new initiatives including an e-commerce store (Tin Can Shop) and a number of client sprint projects. These initiatives give students an opportunity to work on something new, to learn what it means to adapt a business model, and to see how an agency can react to a changing climate while planning for a successful future. They will have every opportunity to voice their ideas, share their perspectives, and learn how to strategically analyze business opportunities.

Equity Research Intern

Interns are important to the future success of our company as they will contribute to the workflow and output necessary to fulfill an influx of client requests, ultimately reducing customer churn during uncertain financial and economic times. Interns will work directly with Analysts across sectors and gain in-depth knowledge of the financial markets in the US and Canada.